sian
Sian Strategies
The branding process involved developing a clean and professional logo, selecting a sophisticated color palette, and designing essential brand assets, including business cards, letterheads, and digital templates. The final identity is refined and credible, aligning with the firm's commitment to integrity and excellence in financial and consulting services. The visual system is flexible for both print and digital use, helping the company maintain consistency across all touchpoints.
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Project overview
I led the brand identity development for Sian Strategies, a certified public accounting and consultancy firm based in Nairobi, Kenya. The goal was to create a professional, trustworthy, and modern brand presence that reflects the firm’s core values—Sustainability, Innovation, Affluence, and Nexus (S.I.A.N)—while appealing to both corporate and institutional clients.
