Chrispine Onyango
Leadership & Advocacy
This project involved the design and development of a leadership and advocacy website for Chrispine Onyango, focused on teachers’ union governance and branch-level leadership within KUPPET (Kenya Union of Post Primary Education Teachers). The website serves as a strategic communication platform to present ideas, articulate leadership vision, and engage union members ahead of branch-level elections. Rather than a commercial or personal brand website, the project was intentionally structured as a political and institutional advocacy platform, emphasizing credibility, unity, and long-term reform.
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Client
Year
Project overview
Problem Statement
Union communication is often fragmented, emotional, and reactive. The client required a centralized digital platform that would:
Clearly articulate leadership philosophy and vision
Promote unity and discourage factionalism
Present reform ideas in a calm, professional manner
Serve as a reference point for members seeking clarity on leadership direction
Project Objectives
The main objectives of the website were to:
Establish a credible online presence for a union leader
Communicate a forward-looking leadership agenda
Emphasize peace, unity, and professionalism within the union
Support discourse around the KUPPET Constitution 2025
Engage union members through clear, persuasive content
My Role
I handled the project end-to-end, including:
Content structuring and information hierarchy
UI/UX design focused on clarity and authority
Website development and responsive implementation
Visual tone alignment with governance and advocacy themes
Final deployment and testing
Design & Content Strategy
The design approach prioritized:
1. Authority & Credibility
Clean layouts with minimal visual noise
Clear typography for long-form reading
Balanced spacing to enhance seriousness and trust
2. Persuasive Communication
Headline-driven sections to guide readers
Structured paragraphs to support reflection and introspection
Emphasis on collective values over personal ambition
3. Accessibility & Responsiveness
Mobile-friendly layout for teachers accessing the site on phones
Simple navigation for all age groups
Key Themes Communicated
The website content consistently reinforces:
Unity over division
Peaceful engagement and dialogue
Institutional strength of the union
Professional advocacy for labor rights
Long-term vision beyond individual leadership terms
Outcome
The final website delivers:
A clear leadership narrative aligned with union values
A professional digital presence suitable for elections and advocacy
A centralized platform for ideas, vision, and reform discourse
The project demonstrates how digital platforms can be used effectively for governance communication, advocacy, and leadership positioning within non-commercial and institutional contexts.
